More is more with Malt-O-Meal® & Second City

More is More With Malt-O-Meal & Second City

Pop quiz: is there something fun and dangerous about getting less for your money? What about making more trips to the store – isn’t that fun? These smart consumers didn’t think so – check out the video to see what they had to say about the concept of “less is more” during our Second City focus groups.

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