At Malt-O-Meal, we know that our consumers are smart… really smart. After all, you buy our cereal because you know it’s a better breakfast at a better price – and that it’s better for the Earth, too!
To demonstrate just how clever you are, we decided to have a little fun by partnering with Second City Communications, the business solution division of the world renown improvisational theatre company, The Second City. We show just how out of touch big bag-in-box brands are and prove that you’re not easily fooled by corporate gimmicks. So, the actors were told to improvise what real executives from box cereal manufacturers might say and staged a series of focus groups with real consumers (yes, these consumers thought they were at actual focus groups – their reactions were not scripted) to get their opinions about our less spendy and Earth-friendly cereals compared to those bag-in-box guys, and – spoiler alert! – these consumers weren’t fooled!
The result of this experiment is a series of fun videos that demonstrate just how perceptive consumers are when it comes to value, packaging, and advertising. Take a peek – we hope you find these videos as amusing and inspiring as we do. We’re confident you will because you’re a Malt-O-Meal fan, so you already get that big bag-in-box brands are out of touch, and that getting more cereal for your money just makes sense.