More Value... Or More Packaging?
The leading box brand cereals come in a bag inside of a box. (Isn't that a little redundant?) But all varieties of Malt-O-Meal cereals come without the box. Just a bag of great tasting cereal, which means 75% less packaging to dispose of.* Good for you, good for the environment.
Recycling helps, but only 44% of the paper, corrugate and paperboard packaging consumed annually still ends up in landfills.**
If all cereal came in bags alone, instead of boxes with bags, U.S. households could reduce their paperboard use by 375 million pounds per year.***
Malt-O-Meal cereals are more than just a better value - they're an earth friendly choice!
* Based on the net weight of consumer packaging of comparable size packages. Even when their box size is smaller, the net weight of their box and inner bag is still greater than the net weight of the larger Malt-O-Meal bag.
** Source: American Forest and Paper Association, 2007
*** Source: Based on A.C. Nielsen scan track data, 52 weeks ending 6/7/08