More Value...
Or More Packaging?
The leading box brand cereals come in a bag inside a box. (Isn't that a little redundant?) But all varieties of Malt-O-Meal bag cereals come without the box - that's 75% less packaging to dispose of.* Recycling helps, but only 44% of the paper, corrugate and paperboard packaging consumed annually ends up in landfills.**
But if all cereal came in bags alone, instead of boxes with bags, U.S. households could reduce their paperboard use by 375 million pounds per year,*** For comparison, just imagine the weight of 940 Boeing 747-400 jetliners!**** That's why Malt-O-Meal cereals are more than just a better value - they're the more environmentally friendly choice!
* Based on the net weight of empty consumer packaging of comparable size packages. Even when their box size is smaller, the net weight of their box and empty inner bag is still greater than the net weight of the larger Malt-O-Meal bag when empty. ** Source: American Forest and Paper Association, 2007 *** Source: Based on A.C. Nielsen scan track data, 52 weeks ending 6/7/08 ****Source: aerospaceweb.org; weight calculated when aircraft is empty and without fuel.