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Security

Malt-O-Meal understands your concerns about online privacy, and we realize that you may have questions about ways we use the information you provide to us during your visit to our web site. We've developed and implemented this privacy policy to outline our commitment to protecting the security of your personal information.

As a means of tailoring your experience at our site, Malt-O-Meal gathers non-personally identifiable information about you when you visit our web site. We do not collect personally identifiable information unless you volunteer it.

Our site has industry standard security measures in place to protect the loss, misuse, and alteration of the information under our control. While there is no such thing as "perfect security" on the Internet, we employ all reasonable measures to ensure the safety of your personal information.

We may on occasion make changes to our privacy policy. Any changes or amendments to our privacy policy will be posted at this URL, effective when posted. Your use of this web site constitutes your acceptance of these terms.

How We Collect and Use Information

When you visit our site, non-personally identifiable information about you is collected in a number of ways. We track your activities through your IP address, computer settings, or most-recently visited URL. We may also ask you to provide certain non-personally identifiable information about yourself—such as your age, household income, and buying preferences. We use this information to monitor the number of visitors to the various sections of our web site and to tailor your online experience with us—we want to make this site fun and as user-friendly as possible.

Malt-O-Meal does not collect information about you that is personally identifiable unless you voluntarily submit the information to us—for example by filling out a registration form or survey. Our registration forms typically ask for information such as your name, address, zip code, e-mail address and telephone number. Our consumer surveys are designed to collect information about what influences your cereal purchases. We may ask you about your purchase frequency, the importance of various factors in the purchase decision, and how many people, of what ages, live in your household.

In general, we use any personal information you provide to us for the specific purpose we describe (such as mailing address so we can send you free coupons), or for internal marketing purposes. We may also use this information to send you promotional material about Malt-O-Meal, and to assist us in web site administration. You will not be asked to disclose more information than is necessary, and we do not require that you provide this information to access our web site. Any information we collect about you will not be sold to or shared with any third party.

Use of Cookies

When you view our web site, we might store some information on your computer in the form of a "cookie" or similar file. Cookies are small pieces of information stored on your hard drive, not on our site. We use cookies to customize your user interface, speed up the navigation process, and make your web site experience more efficient.

Children's Online Privacy

Malt-O-Meal's web site does not publish content that is targeted to children, nor do we seek to collect personal information from children. Participation in our site and its activities is limited to people 18 years or older, and there are several notices about these participation limits posted on our site. We do not knowingly collect personal information from children and therefore do not take any specific steps to protect the privacy of children who disclose their personal data to us. If a specific Malt-O-Meal program allows participation by children, it will be clearly identified as such on our site, and we will comply with all requirements of the Children's Online Privacy Protection Act. Malt-O-Meal encourages parents and guardians to spend time online with their children, and to participate in the activities offered on the sites they visit.

Contacting the Web Site and Choice/Opt-Out and Correct/Update

If you have any questions about this privacy statement, the practices of this Web site, or your dealings with this Web site, you can contact us as noted below. This Web site gives users the following contact options for removing their information from our database to not receive future communications or to no longer receive our service and for changing and modifying information previously provided.

Twitter Party Contest Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. THIS CONTEST IS INTENDED FOR VIEWING IN THE UNITED STATES ONLY AND SHALL ONLY BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW.

The Twitter Party Contest ("Contest") will begin at 9PM Eastern Time ("ET") on April 22, 2010 and end by 10:30PM ET on April ("Contest Period"). Participation in the Contest constitutes entrant's full and unconditional agreement to these Official Rules, and Sponsor's and Administrator's decisions, which are final and binding in all matters related to the Contest. The Contest is sponsored by Malt-O-Meal Company, 80 South 8th Street, Suite 2700, Minneapolis, MN55402 ("Sponsor") and administered by Brave New Media ("Administrator"). Sponsor and Administrator are responsible for all aspects of this Contest.

Eligibility: The Contest is open to legal residents of the fifty (50) United States, who are at least eighteen (18) years old as of April, 22, 2010. Employees, officers and representatives of Sponsor and Administrator, and any of their respective parent companies, affiliates, franchisees, licensees, distributors, suppliers, subsidiaries, retailers, advertising/promotion agencies (collectively, "Released Parties") and members of the immediate family (mother, father, brothers, sisters, sons, daughters and spouse, regardless of where they reside) and household members of each such employee, whether or not related, are not eligible to participate. Winning a prize is contingent upon fulfilling all requirements set forth herein. Void in Puerto Rico, the U.S. Virgin Islands, U.S. Military installations in foreign countries, and where prohibited, or restricted by law.

How to Enter: Enter by (1) signing into your Twitter account ("Account") or, if you are not already a member, becoming a member of Twitter.com and signing into your Account; (2) "following" @ConsumerQueen and @MaltOMealCereal (3) tweeting a message as a targeted reply to @ConsumerQueen with the answers to the questions determined per party. Normal Internet access and usage charges imposed by your online service will apply. If you opt to receive Sponsor's tweets via your wireless mobile device (which may only be available via participating wireless carriers), standard text messaging rates, airtime and carrier charges will apply for each text message sent or received from your handset according to the terms and conditions of your service agreement with your wireless carrier. You understand that by participation in this Contest via mobile phone or text message, if you are a potential winner, the Sponsor may contact you via mobile phone or text message, which will be subject to the charges pursuant to your carrier's rate plan. It is your sole responsibility to notify the Sponsor in writing if you change your Account. Limit one (1) entry per person per e-mail, Twitter account and/or mailing address, during the Promotion Period.

Submission Guidelines:

• The Submission must be entrant's original work;
• The Submission must be in text format;
• The Submission must not exceed one hundred forty (140) characters in length, including the hashtag and Sponsor's prompt;
• The Submission must be in English; and
• The Submission cannot have been submitted previously in a promotion of any kind or exhibited or displayed publicly through any means.

Content Restrictions:

• The Submission must not contain material that violates or infringes another's rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement; The Submission must not disparage Sponsor, Administrator or any other person or party affiliated with the promotion and administration of this Contest;
• The Submission must not feature brand names or trademarks other than those of Sponsor, which entrant has a limited license to use to incorporate into his/her Submission for this Contest;
• The Submission must not contain text not created by entrant;
• The Submission must not contain text that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous;
• The Submission must not contain text that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and
• The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where Submission is created.

All submitted entries must be received by 10:30 ET on April 22, 2010. All entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor reserves the right, in its sole discretion, to void any and all entries of an entrant who submits more than the stated maximum limit of entries by using multiple/different e-mail addresses, identities, registrations and logins, or any other methods, or who Sponsor believes has attempted to tamper with, influence or impair the administration, security, fairness, or proper play of this Contest. Sponsor may reject any submitted entry that it determines, in its sole and absolute discretion, fails to meet any of the eligibility requirements. Sponsor is not responsible for lost, late, incorrect, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Use of any automated system to submit entries is prohibited and will result in disqualification of all such entries as well as the entrant. By participating in this Contest, entrants agree to be bound by these Official Rules and the decisions of the Administrator which are final and binding in all matters relating to the Contest. By entering this Contest, entrants agree that each entry becomes the property of Sponsor and that the Sponsor may use such entry for any proper purpose. Any personally identifiable information collected during an entrant's participation in this Contest will be collected by Sponsor and used by Sponsor, Administrator, their respective affiliates, agents and marketers for purposes of the proper administration and fulfillment of the Contest as described in these Official Rules.

Internet Limitations of Liability: Sponsor reserves the right, in its sole discretion, to cancel, terminate, suspend and/or modify the Contest, or any part of it, at any time, without notice, and to cancel, terminate, modify or suspend the Contest in whole or in part, at any time, without notice and award prizes using all non-suspect eligible entries received as of the termination/suspension date, if any infection, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other cause beyond Sponsor's control, affects the integrity or proper conduct of the Contest. Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process (if applicable) or the operation of the Contest or to be acting in violation of these Official Rules or any other promotion or in a disruptive manner. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sponsor is not responsible for: lost, late, incomplete, illegible, incorrect, delayed, garbled, undelivered, or misdirected entries; theft, destruction or unauthorized access to, or alteration of, entries; failures or malfunctions of phones, phone lines or telephone or data transmission systems; interrupted or unavailable network, server or other connections; any error, omission, interruption, defect or delay in any transmission or communication; traffic congestion on the Internet or any technical problem, including but not limited to any injury or damage to any person's computer related to or resulting from Contest participation; typographical, printing or other errors or omissions in these Official Rules, in any Contest-related advertisements or other materials, or other problems or errors of any kind whether computer, network, mechanical, human, electronic, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or problems which may occur in connection with the administration of the Contest, in the processing of entries, in the selection or announcement of winners or in the awarding of prizes. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Sponsor is not responsible for any damage to an entrant's system which is occasioned by participating in this Contest or by downloading any information necessary to participate in the promotion. Sponsor also is not responsible for incorrect or inaccurate entry information, whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error, which may occur in the processing of the entries in the Contest. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute regarding the identity of an individual who actually submitted an online entry, the entry will be deemed submitted by the authorized account holder of the email account. "Authorized account holder" is defined as the natural person who is assigned to an email account by an Internet access provider, online service provider or other organization (e.g., business, educational, institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Potential winner may be required to show proof of being the authorized account holder.

Prizes: One Grand Prize: $50 Gift Card & Cereal Party sample pack consisting of Blueberry Muffin Tops and Chocolatey Frosted Mini Spooners & assorted varieties plus BBMT branded wrist bands (ARV: $50); One Second Prize: 5 FREE CEREAL COUPONS and a month supply of Blueberry Muffin Tops Cereal (4 bags) (ARV: $ _____); One Third Prize: Cereal Prize Pack: $1 OFF coupon and a bag of BLU plus BBMT branded athletic wrist bands (ARV: $ _____); One Fourth Prize: Cereal Prize Pack: $1 OFF coupon and a bag of BLU plus BBMT branded athletic wrist bands (ARV: $ _____); One Fifth Prize: Cereal Prize Pack: $1 OFF coupon and a bag of BLU plus BBMT branded athletic wrist bands (ARV: $ _____). Total prize pool ARV: $_____.

Prizes are not exchangeable, transferable, or redeemable for cash. There are no substitutions unless specified by the Sponsor. The Sponsor reserves the right at its sole discretion to substitute any prize package with another prize of equal or greater value.

Drawing and Notification: The potential winners will be selected from among all eligible entries received, in a random drawing by the Administrator, an independent judging organization, whose decisions are final in all matters relating to this Contest. The drawing will be completed on or about April 23rd, 2010. Odds of winning will depend on the total number of eligible entries received. Each winner will be notified by email, tweet, telephone and/or USPS mail, or other delivery service of Sponsor's choice.

Prize Conditions: All taxes, if applicable, are the sole responsibility of the winner. Upon initial notification and verification of the Grand Prize winner, confirmation will be sent to winners as noted above. Prize Winners may be required to sign an Affidavit of Eligibility and Liability/Publicity Release and return the Affidavit within fourteen (14) days. If the Grand Prize winner is a resident of a jurisdiction that deems him/her to be a minor, the Prize will be awarded in the name of his/her parent or legal guardian. If a prize or prize notification is returned as unclaimed or undeliverable to a potential winner, if potential winner cannot be reached within three (3) calendar days from the first notification attempt, if potential winner fails to return requisite document within the specified time period, or if a potential winner is not in compliance with these Official Rules, then such person shall be disqualified and, at Sponsor's sole discretion, an alternate winner may be selected for the prize at issue. The potential winner is subject to verification before any prize will be awarded.

Other Terms & Conditions: The Contest is subject to all applicable federal, state, and local laws. By participating in the Contest, entrants agree to be bound by these Official Rules and agree that: 1.) Released Parties and their designees and assigns shall have the right and permission to use (unless prohibited by law) the winner's name, photograph, likeness, statements, biographical information, voice and address (city and state), in all forms of media, in perpetuity, without further notice, permission or compensation, and 2.) Released Parties and their designees and assigns and all of their respective officers, directors, employees, representatives and agents shall have no liability and entrant will indemnify, defend and hold Released Parties harmless from any liability, loss, injury, or damage to entrant themselves or any other person or entity, including personal injury, death or damage to personal or real property, to entrant or any other person or entity due in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of the prize (including any prize activity or travel related thereto) or participation in this Contest, (3) Released Parties are not responsible for typographical or other errors in the offer or administration of any Sweepstakes, including but not limited to: errors in the advertising, Rules and selection and announcement of the winner. Entrants further acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, relative to the prize, including, but not limited to, its quality or fitness for a particular purpose. Sponsor reserves the right, in its sole discretion, to disqualify any entry and to modify, terminate or suspend this Contest should virus, bugs, non-authorized human intervention, action of entrants, or other causes beyond the reasonable control of Sponsor corrupt or impair the administration, security, fairness or proper play of the Contest and, if the Contest is modified, terminated or suspended, at Sponsor's discretion, select winners from those eligible, non-suspect entries. Entrants further acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, relative to the prize, including, but not limited to, its quality or fitness for a particular purpose.

Disputes: By entering the Contest, entrants agree that 1.) Any and all disputes, claims, and causes of action arising out of or connected with the Contest, or any prizes awarded, shall be resolved individually, without resort to any form of class action; 2.) Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Contest but in no event attorneys' fees; and 3.) Under no circumstances will any entrant be permitted to obtain any award for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages and any and all rights to have damages multiplied or otherwise increased and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrants and Sponsor or the Released Parties in connection with the Contest, shall be governed by, and construed in accordance with United States law. Any legal proceedings arising out of this Contest or relating to these Official Rules shall be instituted only in the federal or state courts of Minnesota, and the parties consent to jurisdiction therein with respect to any legal proceedings or disputes of whatever nature arising under or relating to these Official Rules. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. The value of the prizes set forth above represents Sponsor's good faith determinations of the ARV thereof and such determinations are final and binding and cannot be appealed. If the actual value of any prize turns out to be less than the stated ARV, the difference will not be awarded in cash.

Winners List and Official Rules by Mail: To request the names of the winners or an Official Rules by Mail, please send a self-addressed, stamped business size envelope, by April 30, 2010 to: Malt-O-Meal Contest Winners List:

Sponsor: Malt-O-Meal Company, 80 South 8th Street, Suite 2700, Minneapolis, MN55402