The Malt-O-Meal Company hosted its annual Cereal Day For United Way event in the IDS Center’s Crystal Court on October 2nd. 25,000 bags of the company’s popular cereal varieties were sold to the public for $1.00 each.

Proceeds were contributed to the Greater Twin Cities United Way, matched by an equal contribution by the Malt-O-Meal Company of $1.00 for every bag of cereal sold. Since the first event in 2003, Malt-O-Meal has sold over 175,000 bags of cereal, generating contributions of over $180,000 to the Greater Twin Cities United Way. Cereal Day For United Way was promoted in advance to downtown businesses by the Greater Twin Cities United Way.

The event was staffed by Malt-O-Meal employees, including many senior executives, and featured a giant display of cereal bags that measured 60′ wide by 30′ high. Within six hours, the display was sold out. “We look forward to this event every year,” said Chris Neugent, Malt-O-Meal’s CEO, “and we are proud to be part of this enthusiastic downtown community that shows its support for the Greater Twin Cities United Way by participating in Cereal Day For United Way.” The company recorded over 4,300 sales transactions.

North Carolina Plant to Expand Cereal Manufacturer’s U.S. Distribution Minneapolis, MN — June 25, 2007

Minneapolis based Malt-O-Meal® Company, the nation’s fourth laragest ready-to-eat cereal manufacturer, will hold a groundbreaking ceremony on Tuesday, June 26, for its newest manufacturing facility in Asheboro, N.C.

The groundbreaking will be held at 10:30 a.m. at the future Malt-O-Meal® plant site, in the north parking lot at the Asheboro Mill, Central Piedmont Industrial Park, 2525 Bank Street, Asheboro.

The facility will include a remodel of a 175,000 square foot building, formerly occupied by Unilever Best Foods, and new consturction of an additional 200,000 square feet. Operations for the facility will begin in late 2008. Malt-O-Meal® will employ more than 160 people by 2012. (more…)

The latest market data is evidence of the growth and competitiveness of Minneapolis-based Malt-O-Meal® Company and consumer appeal of its 22 varieties of ready-to-eat cereals.

Based on pounds of consumption from ACNielsen data*, Malt-O-Meal’s top flavors are becoming major contenders in the national RTE cereal category with six varieties among the top 50 brands. The top 50 cereal brands are power players and essentials for retailers. These brands, as determined by ACNielsen (often flavors of a cereal are grouped together as one brand), include some of the most familiar names in the cereal aisle.

”Malt-O-Meal® cereals have the great taste and nutrition that consumers expect plus the value that national competitive brands can’t offer,” said Rick Shea, Vice President of Marketing. ”The benefits are resonating with consumers. They’re giving us a try and they’re coming back.”

Malt-O-Meal’s top-performing brands and rankings include Frosted Mini Spooners® (24), Golden Puffs® (31), Tootie Fruities® (37), Marshmallow Mateys® (38), Toasted Cinnamon Twists™ (41), and Honey Nut Toasty O’s® (47) cereals.

The market data includes total U.S. grocery scanner data and Wal-Mart Super Center panel data for 24 weeks ending August 7, 2004. Together these represent over 80 percent of the consumer market.

Founded in 1919, the Malt-O-Meal® Company is privately held and headquartered in the IDS Center in Minneapolis, Minnesota. Malt-O-Meal®, the nation’s fifth largest cereal manufacturer, supplies a full line of branded cereals and private label cereals to the grocery industry. The company currently produces twenty-two different ready-to-eat cereals, three varieties of Malt-O-Meal® Hot Wheat cereal, and a full line of oatmeal products. The company currently operates two production facilities in Minnesota and one in Utah, and has three distribution centers around the U.S.

*Based on ACNielsen Cross Purchasing Analysis 24 weeks ending 8/7/04 (Total U.S. Food and WM Supercenters combined)

New plant brings clean industry, jobs, to area north of Salt Lake City
Minneapolis, MN — January 22, 2004

The Malt-O-Meal® Company today hosted a grand opening ceremony to inaugurate its third manufacturing facility. Under construction for over a year, the new plant in Tremonton, Utah, encompasses 225,000 square feet, sits on 105 acres of land, and houses state-of-the-art cereal manufacturing equipment. The plant currently has capabilities for sheeting and gun puffing, two sophisticated manufacturing processes for ready-to-eat cereal.

“This plant is key to Malt-O-Meal’s plans for growth,” said John Lettman, the company’s President, at the opening ceremonies this morning. “We are extremely grateful to the residents and city officials of Tremonton and to the state of Utah for their support and warm welcome.”

Designed to accommodate additional buildings, the site has room for up to nine manufacturing lines. The current building can house three lines and has two lines now operating. These lines are making two popular ready-to-eat cereal varieties, Golden Puffs and Toasted Cinnamon Twists. Other varieties will be added over time. At current capacity, the plant produces approximately 125,000 bags of cereal per day. (more…)