MALT-O-MEAL SERVES UP MILLION BOWLS PROGRAM

TO BENEFIT N.C. FOOD ASSISTANCE PROGRAMS

Company announces immediate donation of one million bowls of cereal,

calls for N.C. consumers to match gift through purchase

ASHEBORO, N.C.-September 29, 2009-To celebrate the grand opening of its state-of-the-art manufacturing facility in Asheboro, N.C., the Malt-O-Meal Company, the nation’s largest family owned cereal company, is sending out a call to North Carolinians to help combat hunger by participating in a new cereal donation program, Million Bowls®.

The company announced today at a grand opening ceremony that Malt-O-Meal is moving quickly to help urgent demand at North Carolina food banks by donating the first one million bowls. North Carolinians are now being challenged to step up to the bowl and match Malt-O-Meal’s donation by purchasing any variety of Malt-O-Meal cereal and registering their purchases online at www.MillionBowls.com to reach a donation goal of a second million servings of Malt-O-Meal cereals.
For every registered consumer purchase through the end of 2009, Malt-O-Meal will donate ten servings of cereal to North Carolina food banks. Hunger in North Carolina is a serious subject. Recent studies in North Carolina estimate 1.6 million people live in poverty, including more than 437,000 children and 117,300 seniors. Nearly one in every five children in North Carolina is categorized as either food insecure or hungry. Statewide demand for food assistance has increased 40 to 76 percent just in the last year. “Malt-O-Meal has a long-standing commitment to food banks,” says Chris Neugent, Malt-O-Meal President and CEO. “And to celebrate our newest plant opening in North Carolina, we’re honored to sponsor this program. Malt-O-Meal is in the business of feeding families, including those families that can’t afford to buy our cereals. And we look forward to sponsoring the Million Bowls program here annually to help our new neighbors here in North Carolina.” The new Asheboro facility created 133 jobs in the area, and is producing two brands of Malt-O-Meal ready-to-eat cereals, Malt-O-Meal® Frosted Mini Spooners® cereal and Malt-O-Meal® Frosted Flakes cereal. “Having a complete breakfast is the best way to begin each day. But obtaining enough high-quality cereal is always difficult for food shelves, and when we do have the inventory, our partner agencies go through it quickly,” says Clyde Fitzgerald, executive director, Second Harvest Food Bank of Northwest North Carolina. “Malt-O-Meal’s commitment to share its cereal production with the state’s food banks is a very significant benefit to those who need food assistance. The Million Bowls partnership between North Carolina consumers and Malt-O-Meal will go a long way to helping us eradicate our serious problem of hunger.” Consumers can visit the more than 1200 North Carolina retail locations providing in-store merchandising support for Million Bowls, including Bi-Lo, Bargain Town, Dollar General, Family Dollar, Galaxy, IGA, Ingles, Lowes Foods, MDI-supplied independent grocery stores, Nash Finch-supplied independent grocery stores, Piggly Wiggly, Rite Aid, Super Target,Wal-Mart, Maxway, Pope’s, Roses, Super Dollar, Super 10, and Treasure Mart. Consumers can also track daily progress toward the program’s donation goal of 2,000,000 servings at www.MillionBowls.com, by becoming a fan at www.facebook.com/MaltOMeal and by following the program on Twitter at www.twitter.com/MaltOMealCereal. North Carolina food banks partnering in the Million Bowls program are all affiliates of Feeding America, the largest charitable domestic hunger-relief organization in the United States. They include MANNA FoodBank, Asheville; Second Harvest Food Bank of Metrolina, Charlotte; Second Harvest Food Bank of Northwest North Carolina, Winston-Salem; Second Harvest Food Bank of Southeast North Carolina, Fayetteville; Inter-Faith Food Shuttle, Raleigh; Food Bank of Central & Eastern North Carolina, Raleigh; and Food Bank of the Albemarle, Elizabeth City. These food banks support feeding programs at local charitable agencies, and serve all 100 counties in North Carolina, providing food for an estimated 1,098,200 people annually. Founded in 1919, Minneapolis-based Malt-O-Meal Company produces over 25 different ready-to-eat cereals, three varieties of Malt-O-Meal Hot Wheat cereal, and a full line of oatmeal products. In addition to the company’s production facilities in Minnesota, Utah, Iowa, and now, North Carolina, Malt-O-Meal operates distribution centers in Minnesota, Missouri, Utah, Tennessee and Pennsylvania. For more information on the company, including where to buy Malt-O-Meal cereals and how to join Cereal Central (an online community featuring tips on how to save money), visit www.maltomeal.com, become a fan at www.facebook.com/MaltOMealFanPage or you can follow us on Twitter at www.twitter.com/MaltOMealCereal

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MALT-O-MEAL COMPANY FUELS ECONOMIC GROWTH;
OPENS FIRST EASTERN PRODUCTION FACILITY
State-of-the-Art Plant Brings 133 New Jobs to North Carolina

ASHEBORO, N.C.—September 29, 2009—Minneapolis-based Malt-O-Meal Company, the nation’s largest family owned cereal manufacturer, announces the grand opening of its newest production facility in Asheboro, N.C., on Tuesday, Sept. 29. North Carolina Secretary of Commerce Keith Crisco will officially open the doors to the 350,000 square foot facility, which adds 133 new jobs to the community.

“We are pleased to have Malt-O-Meal as our new neighbor and major contributor to the local economy, bringing well-paying, clean manufacturing jobs to Randolph County and the city of Asheboro,” says Bonnie Renfro, President, Randolph County Economic Development Corporation. “We look forward to supporting Malt-O-Meal’s continued success and enjoying the many benefits its growth will bring to our community.”

The 33-acre facility represents an investment of $140 million, supporting a long-term growth strategy to strengthen Malt-O-Meal’s position as the national leader in high quality value-priced cereal. Today, the company is the one of the largest ready-to-eat cereal manufacturers, and is growing rapidly. Ten Malt-O-Meal ready-to-eat cereals rank among the top 50 best selling cereals in the U.S.

The Asheboro Malt-O-Meal facility houses state-of-the art cereal production equipment, and is producing two of the brand’s most popular ready-to-eat cereals, Malt-O-Meal ® Frosted Mini Spooners® and Malt-O-Meal® Frosted Flakes. The site offers room for additional lines as the company continues to grow. The Asheboro plant is Malt-O-Meal’s first production operation in the East.

“Our Asheboro plant is key to Malt-O-Meal’s plans for expansion in the Southeast and across the U.S.,” says Chris Neugent, President and CEO, Malt-O-Meal. “We are grateful to the residents and officials of the city of Asheboro and Randolph County, and to the state of North Carolina, for their support and warm welcome.” Malt-O-Meal received nearly $4 million in financial incentives from Randolph County and an additional $1.09 million from the state of North Carolina to build its new facility in the state. It also received a grant from the North Carolina Department of Transportation to help build a railroad spur to its production facility. Malt-O-Meal is expected to become a significant contributor to Randolph County’s tax base. At the grand opening, Malt-O-Meal will also announce its Million Bowls donation drive to benefit North Carolina food banks. For more information about this program, visit www.MillionBowls.com.

Malt-O-Meal brand cereals are enjoyed in more than 27 million households and are distributed through multiple channels including grocery, mass merchants, and convenience
stores, military commissaries, and commercial food service. At $6.5 billion in annual sales, cereal is the fourth largest grocery category. In the past twelve months, the company has experienced strong retail sales and has outpaced cereal industry growth trends. In North Carolina, Malt-O-Meal brand cereals are available at retail locations including Bi-Lo, Dollar General, Family Dollar, Galaxy, IGA, Ingles, Lowes Foods, MDI-supplied independent grocery stores, Nash Finch-supplied independent grocery stores, Piggly Wiggly,
Rite Aid, Super Target, and Wal-Mart.

Founded in 1919, Minneapolis-based Malt-O-Meal Company produces over 25 different ready-to-eat cereals, three varieties of Malt-O-Meal Hot Wheat cereal, and a full line of oatmeal products. In addition to the company’s production facilities in Minnesota, Utah, Iowa and now, North Carolina, Malt-O-Meal operates distribution centers in Minnesota, Missouri, Utah, Tennessee and Pennsylvania. For more information on the company, including where to buy Malt-O-Meal cereals and how to join Cereal Central (an online community featuring tips on how to save money), www.malt-o-meal.com, become a fan at: www.facebook.com/MaltOMealFanPage or follow us on Twitter at: www.twitter/MaltOMealCereal.

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MINNEAPOLIS, MN September 10, 2009 – Minneapolis-based Malt-O-Meal Company, the largest family owned cereal manufacturer in the country, today announced a new partnership with TerraCycle, an upstart up-cycling company that takes packaging materials and turns them into affordable, high quality goods. The partnership will create 1,250 Malt-O-Meal Cereal Bag Brigades in elementary and secondary schools across the country.

Malt-O-Meal Cereal Bag Brigades will function as collection sites for post-use Malt-O-Meal cereal bags and help prevent a significant amount of packaging waste from going into landfills. Individuals or school groups can sign up to sponsor a Brigade, with proceeds to benefit a designated school, school-sponsored club, or school-sponsored special interest group. There is no cost to start a Brigade, and all shipping costs are paid. For every Malt-O-Meal cereal bag collected and upcycled through TerraCycle, the designated school will receive a $.02 donation from TerraCycle.

“Bags create 75% less packaging to dispose of than comparable cereal box packaging that includes both a box and an inside bag*,” said Paul Reppenhagen, Director of Marketing. “Now, for every Malt-O-Meal cereal bag that is collected and returned to TerraCycle, we can reduce that packaging waste to zero.”

Malt-O-Meal makes over 25 varieties of ready-to-eat cereal including some of the country’s most popular cereals. All Malt-O-Meal cereal varieties can be collected and upcycled by Malt-O-Meal Cereal Bag Brigades.

To learn more about Terracycle or to sign up to sponsor a Malt-O-Meal Cereal Bag Brigade, go to http://www.terracycle.net/brigades/21-Malt-O-Meal-Cereal-Bag-Brigade-

About the Malt-O-Meal Company
Founded in 1919, Minneapolis-based Malt-O-Meal Company produces over 25 different ready-to-eat cereals, three varieties of Malt-O-Meal Hot Wheat cereal, and a full line of oatmeal products. Malt-O-Meal cereals are enjoyed in over 27 million households nationwide. Ten varieties of ready-to-eat cereal rank among the top 50 best-selling cereals in the country. For more information on the company, including where to buy Malt-O-Meal cereals and how to join Cereal Central (an online community featuring tips on how to save money), visit www.maltomeal.com, friend us at www.facebook.com/maltomeal or follow us on Twitter @maltomeal.

About TerraCycle
Content to come from TerraCycle

*Based on the net weight of empty consumer packaging per pound of cereal delivered. Even when their box is smaller, the net weight of the box and empty bag is still greater than the net weight of the larger Malt-O-Meal bag when empty.

There’s good news for fans of Strawberry Cream Mini Spooners®, Crispy Rice® and Apple Zings®. Production on these three popular varieties of our cereals has resumed and they are once again available in grocery stores and super centers nationwide. Strawberry Cream Mini Spooners, Crispy Rice and Apple Zings were temporarily discontinued in the Fall of 2008 due to the limits of our manufacturing capacity to meet the growing demand for many of Malt-O-Meal’s ready-to-eat cereals. We are currently operating both of our manufacturing facilities 24 hours per day, seven days per week as more and more families like yours discover that Malt-O-Meal cereals offer a great way to stretch your grocery budgets without sacrificing quality or taste. We are grateful to our loyal customers like you who have made Malt-O-Meal’s great tasting, high quality breakfast cereals some of the biggest sellers in America.

A few varieties of Malt-O-Meal cereal remain temporarily discontinued. We remain committed to not cutting corners and providing you with the best-quality cereal money can buy. Thank you for your patience and your continued support.

Create your most tempting, most crowd-pleasing recipes in the Make It with Malt-O-Meal recipe contest, held at 25 of the top state and county fairs across the country.

Let your creativity in the kitchen run wild, from main dishes to snacks and desserts, all types of recipes are welcome. Use any kind of Malt-O-Meal cold cereal to develop a dish worthy of the coveted blue ribbon. The judges focus on: Taste (35%), Creativity (35%), and Convenience of the Recipe (30%).

This year’s winners receive gift packages valued up to $175. First place wins a $100 award. Second place wins $50. Third place wins $25 worth of free cereal.

Register through the fair and deliver your entry with a matching recipe for on-site winner selections. Feature any kind of Malt-O-Meal cold cereal in your recipe. Options include Apple Zings, Cinnamon Toasters, Crispy Rice, Frosted Flakes, Coco Roos, Tootie Fruities, or any other Malt-O-Meal cold cereal brand. Limit one entry per person.

For more recipe ideas, product information and a store locator, visit www.malt-o-meal.com. For contest details and complete entry guidelines, contact a host fair’s entry office directly: http://www.malt-o-meal.com/recipes/state-fair-recipes.php?id=4.

Shoppers in Dollar General’s 8,300 stores will find a selection of Malt-O-Meal cereals that include Cinnamon Toasters®, Cocoa Dyno-Bites®, Golden Puffs®, Marshmallow Mateys®, Frosted Mini Spooners®, Frosted Flakes, Tootie Fruities®, Honey Nut Scooters®, Blueberry Muffin Tops®, and Honey & Oat Blenders®. Items may vary by store.

To find the Dollar General store nearest you, please use the store locator at www.dollargeneral.com

What are we doing?

➢    Our convenient re-sealable bags contribute significantly to a reduction in materials and disposable waste. Each year, there are about 2.5 billion cereal boxes sold in the United States. If even half of those boxes were bags, we’d save 90,000 tons of paperboard.* The energy saved could power over 11,000 homes for a year. It would eliminate 170 million gallons of waste water. By eliminating the exterior box, we’ve reduced the amount of packaging that consumers need to dispose of by 75%!**

➢    We’re working hard to reduce the resources we use to produce and package our cereal products. We have active programs to reduce energy and minimize water use at our Northfield, Minnesota plant. Since 1996, we have reduced the water used to make cereal by 41% and we’ve reduced our energy use by 10%. That adds up to millions of gallons of water and KWh of energy saved through conservation.

➢    We have many recycling programs throughout our company, and over 99% of the waste in our Northfield plant is recycled.

What can your family do?

• Use compact fluorescent light bulbs. They’re more energy efficient and last longer, so they’ll save you money in the long run.
• Check dishwasher settings. Choose “air dry” or “no heat dry” to save energy.
• Shorten your showers. Every minute in the shower uses four to six gallons of water. Cut our daily shower by just one minute and you’ll save about 1,500 gallons in a year.
• Heat leftovers in a microwave. Faster heating equals less energy.
• Wait for the full load. Whether cleaning dishes or clothes, run your machine only when you have a full load.
• Shut down and unplug. Computers use energy even when turned off and chargers use energy if you leave them plugged in when not in use. On any appliance, a glowing light means energy is being used.

• Recycle. When you can’t reduce or reuse, recycle. Understand your neighborhood program to make the most of it.
• Minimize idle time. When waiting to pick the kids up, turn off your car to save gas and reduce emissions.
• Put on a sweater. Save 5% for  every degree you turn down your thermostat in the winter.
• Donate used clothing, toys and household items. If you can’t use it, perhaps someone else can.

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*Environmental impact estimates were made using the Environmental Defense Fund Paper Calculator. For more information, visit www.papercalculator.org.

** Based on the net weight of empty consumer packaging of comparable size packages.  Even when their box size is smaller, the net weight of their box and empty inner bag is still greater than the net weight of the larger Malt-O-Meal bag when empty.

As the centerpiece in the city’s Sesquicentennial Legacy Plaza, “Harvest” celebrates Northfield’s agricultural heritage on the occasion of its 2005 sesquicentennial. In 1855, John Wesley North founded Northfield and built a dam and lumber mill on the Cannon River. Over the years, subsequent owners built a new, greatly expanded mill and introduced steam power in 1879. The mill became known as the Ames Mill.

In 1927, John Campbell took over the Ames Mill and began production of Malt-O-Meal hot cereal for the Campbell Cereal Company. In 1953, the company changed its name to the Malt-O-Meal Company. Today, the Ames Mill continues to manufacture Malt-O-Meal Hot Wheat Cereal.

The Malt-O-Meal Company and the Campbell family heirs sponsored the casting of “Harvest”. The Northfield Area Foundation contributed the monolith, with additional funding provided by the 2005 Sesquicentennial Committee and generous individuals in the community. The City of Northfield and the Northfield Historical Society served as co-sponsors of the Sesquicentennial Legacy Project.

For more information about the history of Northfield, Minnesota, visit www.northfieldhistory.org.

About The Artist
Raymond Jacobson was born in Oak City, Utah in 1920. He received his B.F.A. and M.F.A. degrees from the University of Colorado in Boulder, and subsequently traveled widely for research and study. He has completed sculpture commissions for churches, universities and private residences throughout the United States. Jacobson taught at the University of Colorado, Boulder; Baylor University, Waco, Texas; Indiana University, Bloomington, Indiana; and at Carleton College, Northfield, Minnesota for 31 years.

Photo provided through the courtesy of Raymond Jacobson and the Northfield Historical Society.

The Malt-O-Meal Company hosted its annual Cereal Day For United Way event in the IDS Center’s Crystal Court on October 2nd. 25,000 bags of the company’s popular cereal varieties were sold to the public for $1.00 each.

Proceeds were contributed to the Greater Twin Cities United Way, matched by an equal contribution by the Malt-O-Meal Company of $1.00 for every bag of cereal sold. Since the first event in 2003, Malt-O-Meal has sold over 175,000 bags of cereal, generating contributions of over $180,000 to the Greater Twin Cities United Way. Cereal Day For United Way was promoted in advance to downtown businesses by the Greater Twin Cities United Way.

The event was staffed by Malt-O-Meal employees, including many senior executives, and featured a giant display of cereal bags that measured 60′ wide by 30′ high. Within six hours, the display was sold out. “We look forward to this event every year,” said Chris Neugent, Malt-O-Meal’s CEO, “and we are proud to be part of this enthusiastic downtown community that shows its support for the Greater Twin Cities United Way by participating in Cereal Day For United Way.” The company recorded over 4,300 sales transactions.