Two companies share a common goal to provide their customers with

great quality and great value.

MINNEAPOLIS — March 2, 2010 — Minneapolis based Malt-O-Meal Company, the nation’s largest family owned cereal company, has been invited by Southwest Airlines, the well known low-fare carrier, to help celebrate its first year of service to the Twin Cities.

Malt-O-Meal will hand out samples of its most popular ready-to-eat cereal brands to Southwest Airlines customers at the celebration, to be held Thursday, March 4, from 8 a.m. to 5 p.m. at the Humphrey Terminal.

Southwest began flying into Minneapolis/St. Paul’s Humphrey Terminal on March 8, 2009, and currently offers 13 non-stop flights to Chicago (Midway), Denver and St. Louis with direct or connecting service to 59 cities.

“Southwest Airlines is thrilled to partner with Malt-O-Meal to help celebrate our one-year anniversary serving Minneapolis/St. Paul,” said Southwest Spokesperson Chris Mainz.  “We LUV to do fun things for our Customers, and we’re grateful that Malt-O-Meal is joining in the festivities by giving away free samples to our Customers.”

“As a Minnesota born and bred company, we’re very happy to congratulate Southwest Airlines and to celebrate their one-year anniversary serving the Twin Cities,” said Linda Fisher, Malt-O-Meal’s Manager of Consumer Promotion. “Southwest has earned a reputation for providing travelers with a terrific experience at a great price. They’ve proven that the more expensive alternatives are not necessarily better, and that’s what Malt-O-Meal proves every day in cereal aisles across the country”.

After 38 years of service, Southwest Airlines (NYSE: LUV) continues to differentiate itself from other national carriers— setting high standards for reliability and customer service at a better value. Southwest Airlines is the most productive airline in the sky and offers customers a comfortable traveling experience. Southwest Airlines is the nation’s largest carrier in terms of originating domestic passengers boarded, currently serving 68 cities in 35 states. Based in Dallas, Southwest currently operates more than 3,100 flights a day and has nearly 35,000 employees system wide.

Founded in 1919, Minneapolis-based Malt-O-Meal Company produces 25 branded ready-to-eat cereals, three varieties of Malt-O-Meal Hot Wheat cereal, and a full line of oatmeal products. In addition to the company’s production facilities in Minnesota, Utah, Iowa and North Carolina, Malt-O-Meal operates distribution centers in Minnesota, Missouri, Utah, Tennessee and Pennsylvania. For more information on the company, including where to buy Malt-O-Meal cereals and how to join Cereal Central (an online community featuring tips on how to save money), visit www.maltomeal.com, become a fan at www.facebook.com/MaltOMealCereal or follow us on Twitter @MaltOMealCereal.

MEDIA INQUIRIES PLEASE CONTACT:

Katie Welch-Peterson

612/720-9374

katiep@newsworthycommunications.com

There are a lot of reasons why shoppers reach for a bag of Malt-O-Meal brand cereal.
Perhaps the most obvious is that ounce for ounce, Malt-O-Meal brand cereal costs less than its competitors.*  Of course there’s also Malt-O-Meal’s guaranteed great taste that places ten of its cereals among the top 50 selling cereals in the U.S.**

But that’s not all.  Malt-O-Meal’s resealable bag results in 75% less consumer waste.***  Packaging cereal in bags leaves less to throw away than boxed cereal brands that package their products in bags inside boxes.

Learn more and share what you’re doing to reduce your carbon footprint at www.bagthebox.com.

*Based on net weight comparison of comparable sized packages, average retail price without promotional discounts.
**AC Nielsen, Total U.S. Food + Mass + Wal-Mart SC, Current 52 Weeks Ending 4/11/09
***Based on the net weight of empty consumer packaging per pound of cereal delivered. Even when their box size is smaller, the net weight of their box and empty inner bag is still greater than the net weight of the larger Malt-O-Meal bag when empty.

FOR IMMEDIATE RELEASE

MALT-O-MEAL SERVES UP MILLION BOWLS PROGRAM

TO BENEFIT N.C. FOOD ASSISTANCE PROGRAMS

Company announces immediate donation of one million bowls of cereal,

calls for N.C. consumers to match gift through purchase

ASHEBORO, N.C.-September 29, 2009-To celebrate the grand opening of its state-of-the-art manufacturing facility in Asheboro, N.C., the Malt-O-Meal Company, the nation’s largest family owned cereal company, is sending out a call to North Carolinians to help combat hunger by participating in a new cereal donation program, Million Bowls®.

The company announced today at a grand opening ceremony that Malt-O-Meal is moving quickly to help urgent demand at North Carolina food banks by donating the first one million bowls. North Carolinians are now being challenged to step up to the bowl and match Malt-O-Meal’s donation by purchasing any variety of Malt-O-Meal cereal and registering their purchases online at www.MillionBowls.com to reach a donation goal of a second million servings of Malt-O-Meal cereals. (more…)

FOR IMMEDIATE RELEASE

MALT-O-MEAL COMPANY FUELS ECONOMIC GROWTH;
OPENS FIRST EASTERN PRODUCTION FACILITY
State-of-the-Art Plant Brings 133 New Jobs to North Carolina

ASHEBORO, N.C.—September 29, 2009—Minneapolis-based Malt-O-Meal Company, the nation’s largest family owned cereal manufacturer, announces the grand opening of its newest production facility in Asheboro, N.C., on Tuesday, Sept. 29. North Carolina Secretary of Commerce Keith Crisco will officially open the doors to the 350,000 square foot facility, which adds 133 new jobs to the community. (more…)

Malt-O-Meal Company will host it’s  7th  annual “Cereal Day For United Way” event  in the IDS Center’s Crystal Court on Thursday, October 8th. Malt-O-Meal will be selling a wide variety of its ready-to-eat cereals for just $1.00 per bag. Proceeds will be donated to the Greater Twin Cities United Way, up to $50,000. The popular event begins at 7:30 AM. In past years, the giant display of cereal packages has sold out by Noon, so please arrive early.

Now There’s Another Reason To Bag The Box

MINNEAPOLIS, MN September 10, 2009 – Minneapolis-based Malt-O-Meal Company, the largest family owned cereal manufacturer in the country, today announced a new partnership with TerraCycle, an upstart up-cycling company that takes packaging materials and turns them into affordable, high quality goods. The partnership will create 1,250 Malt-O-Meal Cereal Bag Brigades in elementary and secondary schools across the country.

Malt-O-Meal Cereal Bag Brigades will function as collection sites for post-use Malt-O-Meal cereal bags and help prevent a significant amount of packaging waste from going into landfills. Individuals or school groups can sign up to sponsor a Brigade, with proceeds to benefit a designated school, school-sponsored club, or school-sponsored special interest group. There is no cost to start a Brigade, and all shipping costs are paid. For every Malt-O-Meal cereal bag collected and upcycled through TerraCycle, the designated school will receive a $.02 donation from TerraCycle.

“Bags create 75% less packaging to dispose of than comparable cereal box packaging that includes both a box and an inside bag*,” said Paul Reppenhagen, Director of Marketing. “Now, for every Malt-O-Meal cereal bag that is collected and returned to TerraCycle, we can reduce that packaging waste to zero.”

Malt-O-Meal makes over 25 varieties of ready-to-eat cereal including some of the country’s most popular cereals. All Malt-O-Meal cereal varieties can be collected and upcycled by Malt-O-Meal Cereal Bag Brigades.

To learn more about Terracycle or to sign up to sponsor a Malt-O-Meal Cereal Bag Brigade, go to http://www.terracycle.net/brigades/21-Malt-O-Meal-Cereal-Bag-Brigade-

About the Malt-O-Meal Company
Founded in 1919, Minneapolis-based Malt-O-Meal Company produces over 25 different ready-to-eat cereals, three varieties of Malt-O-Meal Hot Wheat cereal, and a full line of oatmeal products. Malt-O-Meal cereals are enjoyed in over 27 million households nationwide. Ten varieties of ready-to-eat cereal rank among the top 50 best-selling cereals in the country. For more information on the company, including where to buy Malt-O-Meal cereals and how to join Cereal Central (an online community featuring tips on how to save money), visit www.maltomeal.com, friend us at www.facebook.com/maltomeal or follow us on Twitter @maltomeal.

About TerraCycle
Content to come from TerraCycle

*Based on the net weight of empty consumer packaging per pound of cereal delivered. Even when their box is smaller, the net weight of the box and empty bag is still greater than the net weight of the larger Malt-O-Meal bag when empty.

There’s good news for fans of Strawberry Cream Mini Spooners®, Crispy Rice® and Apple Zings®. Production on these three popular varieties of our cereals has resumed and they are once again available in grocery stores and super centers nationwide. Strawberry Cream Mini Spooners, Crispy Rice and Apple Zings were temporarily discontinued in the Fall of 2008 due to the limits of our manufacturing capacity to meet the growing demand for many of Malt-O-Meal’s ready-to-eat cereals. We are currently operating both of our manufacturing facilities 24 hours per day, seven days per week as more and more families like yours discover that Malt-O-Meal cereals offer a great way to stretch your grocery budgets without sacrificing quality or taste. We are grateful to our loyal customers like you who have made Malt-O-Meal’s great tasting, high quality breakfast cereals some of the biggest sellers in America.

A few varieties of Malt-O-Meal cereal remain temporarily discontinued. We remain committed to not cutting corners and providing you with the best-quality cereal money can buy. Thank you for your patience and your continued support.

State Fair “Make It with Malt-O-Meal” Recipe Contest Coming Up

Create your most tempting, most crowd-pleasing recipes in the Make It with Malt-O-Meal recipe contest, held at 25 of the top state and county fairs across the country.

Let your creativity in the kitchen run wild, from main dishes to snacks and desserts, all types of recipes are welcome. Use any kind of Malt-O-Meal cold cereal to develop a dish worthy of the coveted blue ribbon. The judges focus on: Taste (35%), Creativity (35%), and Convenience of the Recipe (30%).

This year’s winners receive gift packages valued up to $175. First place wins a $100 award. Second place wins $50. Third place wins $25 worth of free cereal.

Register through the fair and deliver your entry with a matching recipe for on-site winner selections. Feature any kind of Malt-O-Meal cold cereal in your recipe. Options include Apple Zings, Cinnamon Toasters, Crispy Rice, Frosted Flakes, Coco Roos, Tootie Fruities, or any other Malt-O-Meal cold cereal brand. Limit one entry per person.

For more recipe ideas, product information and a store locator, visit www.malt-o-meal.com. For contest details and complete entry guidelines, contact a host fair’s entry office directly: http://www.malt-o-meal.com/recipes/state-fair-recipes.php?id=4.

Malt-O-Meal is continuously looking for ways to make it easier for families across the country to buy our great tasting, high quality ready-to-eat cereals. We’re pleased to announce that Malt-O-Meal cereals are now available at Dollar General® stores nationwide.

Shoppers in Dollar General’s 8,300 stores will find a selection of Malt-O-Meal cereals that include Cinnamon Toasters®, Cocoa Dyno-Bites®, Golden Puffs®, Marshmallow Mateys®, Frosted Mini Spooners®, Frosted Flakes, Tootie Fruities®, Honey Nut Scooters®, Blueberry Muffin Tops®, and Honey & Oat Blenders®. Items may vary by store.

To find the Dollar General store nearest you, please use the store locator at www.dollargeneral.com

At Malt-O-Meal, we’re continually looking for ways to be better stewards of our natural resources and our environment. We look for ways to conserve energy, consume fewer natural resources, and leave less behind. And, we believe that everyone can make a difference by making small changes in their daily habits.

What are we doing?

➢    Our convenient re-sealable bags contribute significantly to a reduction in materials and disposable waste. Each year, there are about 2.5 billion cereal boxes sold in the United States. If even half of those boxes were bags, we’d save 90,000 tons of paperboard.* The energy saved could power over 11,000 homes for a year. It would eliminate 170 million gallons of waste water. By eliminating the exterior box, we’ve reduced the amount of packaging that consumers need to dispose of by 75%!**

➢    We’re working hard to reduce the resources we use to produce and package our cereal products. We have active programs to reduce energy and minimize water use at our Northfield, Minnesota plant. Since 1996, we have reduced the water used to make cereal by 41% and we’ve reduced our energy use by 10%. That adds up to millions of gallons of water and KWh of energy saved through conservation.

➢    We have many recycling programs throughout our company, and over 99% of the waste in our Northfield plant is recycled.

What can your family do?

• Use compact fluorescent light bulbs. They’re more energy efficient and last longer, so they’ll save you money in the long run.
• Check dishwasher settings. Choose “air dry” or “no heat dry” to save energy.
• Shorten your showers. Every minute in the shower uses four to six gallons of water. Cut our daily shower by just one minute and you’ll save about 1,500 gallons in a year.
• Heat leftovers in a microwave. Faster heating equals less energy.
• Wait for the full load. Whether cleaning dishes or clothes, run your machine only when you have a full load.
• Shut down and unplug. Computers use energy even when turned off and chargers use energy if you leave them plugged in when not in use. On any appliance, a glowing light means energy is being used.

• Recycle. When you can’t reduce or reuse, recycle. Understand your neighborhood program to make the most of it.
• Minimize idle time. When waiting to pick the kids up, turn off your car to save gas and reduce emissions.
• Put on a sweater. Save 5% for  every degree you turn down your thermostat in the winter.
• Donate used clothing, toys and household items. If you can’t use it, perhaps someone else can.

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*Environmental impact estimates were made using the Environmental Defense Fund Paper Calculator. For more information, visit www.papercalculator.org.

** Based on the net weight of empty consumer packaging of comparable size packages.  Even when their box size is smaller, the net weight of their box and empty inner bag is still greater than the net weight of the larger Malt-O-Meal bag when empty.