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Archive for June, 2010

Wednesday, June 30th, 2010

Malt-O-Meal® Announces Official Launch of BagtheBox.com

Malt-O-Meal Bag the Box logo

Malt-O-Meal announces the official launch of www.bagthebox.com. The new Web site provides a fun way to challenge and inspire consumer thought surrounding excess food packaging and what “75% Less Packaging*. 100% Smarter.” means for the environment.

Site visitors are encouraged to learn more and participate in activities at a number of interactive areas on the site. Visitors are also asked to share their thoughts on the topic of reducing the amount of consumer packaging waste. The goal of the site is to urge consumers to make more conscious choices when purchasing products that will help reduce packaging waste at home. There is a video contest that prompts entrants to address the “75% Less Packaging*. 100% Smarter.” contest theme. Entrants must be members of the Malt-O-Meal Facebook Community to enter the video contest.

A humorous, animated short makes its debut on the new www.bagthebox.com web site featuring an “odd couple” discussing the topic of excessive consumer packaging. Visitors are encouraged to comment and share their insights in the area provided on the new site.
 The Let’s Talk page of the new website addresses what is being said by consumers regarding the topic of consumer packaging waste, as well as feature a live feed of comments surrounding this, and other topics coming directly from members of the Malt-O-Meal Facebook Community. You can join the Malt-O-Meal Facebook Community by visiting: www.facebook.com/MaltOMealFanPage.

*75% less packaging based on the net weight of empty consumer packaging per pound of cereal delivered. Even when their box size is smaller, the net weight of their box and empty inner bag is still greater than the net weight of the larger Malt-O-Meal® bag when empty.
Monday, June 28th, 2010

Legendary Blue-Ribbon Winner Takes Honors at San Diego Fair

The 2010 “Make It With Malt-O-Meal®” state fair recipe contest kicked off in sunny San Diego on Saturday, June 19.  Top honors went to long time “contester” Alberta Dunbar, for her “Fruit Medley Squares.”

Alberta, age 83, is legendary at the fair for her winning recipes and collection of blue ribbons.  Alberta featured Malt-O-Meal Honey Graham Squares® in her creation as the crust, then added five different varieties of dried fruits in her filling, plus nuts, chocolate and sweetened condensed milk.

“Alberta’s creation was a great combination of fruits and honey flavor from the cereal,” said a judge. “Marvelous!”

The runner-up was Michelle (“Shelly”) Vicari, who is fairly new to competing. Her entry was described as “the perfect appetizer” by one judge. Shelly’s savory dish answered the question, “Does Malt-O-Meal Golden Puffs® and garlic go together?” Yes they do, with her “Golden Croquettes!”

Coming in third place was Linda Greeson with her delicious creation, “Pineapple Spooners Bars” which features Malt-O-Meal top-seller, Frosted Mini Spooners®.

Check out the winning recipes below and let us know what you think!

MOM CA San Diego 10 Winners

San Diego Winning Recipes:

Alberta Dunbar, San Diego, CA, 2010 First Place Winner

“Honey Grahams Fruit Medley Squares”

Ingredients:

½ cup plus 2 tablespoons butter
2 cups Malt-O-Meal Honey Grahams, dry cereal crumbs
2 cups packed coconut
1/2 cup each pineapple, mango, strawberries (dried and chopped small)
1/2 cup dried blueberries, whole
1/2 cup dried Craisins®, whole
1 cup white chocolate chips
1-1/2 cups unsalted diced macadamia nuts
1 (14 ounce) can sweetened condensed milk

Directions:

Preheat oven to 350 degrees. Line a 9×13-inch pan with foil overlapping ends and sides. Place butter in pan and melt. Spread Malt-O-Meal Honey Graham crumbs over butter evenly to form crust. Scatter coconut evenly over crumbs and pat down. Combine all fruit and white chips in medium bowl, mix well with a spoon. Scatter evenly over coconut. Sprinkle diced nuts over fruit. Drizzle condensed milk evenly over all. Bake at 350 degrees for 25 to 30 minutes. Cool in pan on rack. Remove from pan with foil overlaps. Cut into squares. Yields: 24 to 36 squares

Michelle Vicari, San Diego, CA, 2010 2nd Place Winner

“Shelly’s Golden Croquettes”

Ingredients:

6 cups Malt-O-Meal Golden Puffs cereal
1 1/2 tsp garlic powder
1 1/2 tsp oregano
1 (16oz) package frozen broccoli
1 yellow onion, diced
3 eggs
8 oz. colby jack cheese, shredded
12 oz ham, diced
1/4 tsp black pepper
dash of salt
4 cups oil for frying

Honey Mustard Dipping Sauce:
3 oz Greek yogurt (or sour cream)
2 tbsp mayonnaise
2 tbsp honey mustard

Directions:

Process Malt-O Meal Golden Puffs cereal, garlic, and oregano in a food processor until fine. Set aside. Steam broccoli, process in food processor until finely chopped.  Sauté onion until golden. Add broccoli, mix until combined. Cool. Mix all ingredients together (hold 4 cups of cereal back). Refrigerate for 1 hour. Heat 4 cups of oil in a fryer or deep pan to 350 F. Set up a shallow pan with cereal mixture. Scoop meatball size portions of mixture and roll in cereal mixture coating it well. Place in fry basket. Fry for 4 minutes or until golden brown. Remove and place on paper towel lined plate to absorb any excess oil.

Makes about 30 croquettes.

Serve Hot with Honey Mustard Dipping Sauce.


Linda Greeson, San Diego, CA, 2010 3rd Place Winner

“Pineapple Spooners Bars”

Ingredients:

6 cups Malt-O-Meal Frosted Mini Spooners, crushed
1 1/2 cups butter, melted
1 1/2 cup dark brown sugar, melted
2 cups crushed pineapple, drained well
1/2 tsp salt
1/2 cup flaked coconut

Directions:

Thoroughly mix crushed cereal, 3/4 cup butter, and 1/2 cup dark brown sugar together in a 13” x 9” baking dish. Press into dish for bottom crust. Bake at 350 degrees for 8-10 minutes. Remove from oven.

Thoroughly mix crushed pineapple, 1 cup dark brown sugar, 3/4 cup butter, and 1/2 tsp salt together in a bowl. Spread evenly over crust. Bake at 350 degrees for 25 minutes. Remove from oven.

Sprinkle with 1/2 cup flaked coconut. Return to oven for 8-10 minutes until coconut begins to brown. Remove from oven. Cool 20 minutes and carefully cut into bars.  Remove from pan to serving dish.

Makes 20-24 bars.

Wednesday, June 16th, 2010

Staying Excited About Your Children’s Summer Break

Reasons to get excited about your Children’s Summer Break

All those months of getting up early, getting the kids ready for school and helping them with their homework have come an end.  Yep, I’m talking about your kids getting out of school for the Summer.

If you are anything like me you might have mixed feelings about what’s happening around your house right now. After all, there are definitely some perks to having our children in school all day. If you are one of those parents having mixed feelings about Summer Break…. get over it. Here are some reasons to get excited about your Children’s Summer Break.

Catch up on a little Sleep

More-Sleep

( image by viralbus)
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Thursday, June 3rd, 2010

You CAN Eat Cereal At Every Meal!

This summer, the Make It with Malt-O-Meal® state fair recipe contest is sweeping the nation, featured at 25 fairs around the country.

How would you like to be the next top cereal chef? Enter your favorite recipe that includes any Malt-O-Meal® cereal as an ingredient and it will be published in our exclusive online recipe hub!  Previous participants’ recipes will be featured on posters at this year’s fairs. Enter your culinary creation and maybe yours will be our next blue-ribbon winner!

You’ll also have the chance to win gift packages valued at more that $175.  All winners take home ribbons, certificates and aprons.

Click here for more information, including a full list of participating fairs and contact information on how to enter.

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