Welcome to the Malt-O-Meal® blog area!
Here you can access our News, M-O-M Information and Recipes.

Archive for April, 2010

Friday, April 9th, 2010

Behind The Scenes Exclusive: Food Network’s Unwrapped Highlights Malt-O-Meal(R) Cereal’s Twist on Chocolate

Tune in to Food Network’s “Unwrapped” Monday April 12 at 9PM Eastern time for an exclusive, behind-the-scenes glimpse of how the new Chocolatey Frosted Mini-Spooners(TM) cereal is made! On Monday’s episode of “Unwrapped” host Marc Summers will explore the world of 21st Century chocolate, including our newly introduced Chocolatey Frosted Mini-Spooners cereal.

Chocolatey Frosted Mini-Spooners cereal is based on our best selling Frosted Mini Spooners(R) cereal. How to describe Chocolatey Frosted Mini-Spooners… Sensible? Check. Decadent? You bet. We combined whole grain and chocolate to give our beloved cereal a delectable makeover. It is no wonder the “Unwrapped” team was anxious to learn more about Chocolatey Frosted Mini-Spooners!

The episode airing Monday at 9PM Eastern will make a stop at our state of the art production facilities, giving you a behind the scenes tour you can’t find anywhere else. Make sure to check your local listings to find out when “Unwrapped” airs in your town, local listings may vary and we don’t want you to miss out!

Not to worry, if you do happen to miss Monday’s episode, you can check it out after the air date on the Food Network website.

For more information on our new chocolatey cereals, visit http://chocolatecereals.com/

Thursday, April 8th, 2010

My Vow to Earth on Earth Day

Earth-Day

When it comes to the environment and taking care of it I think I help out in an average way. I recycle cans, plastic and paper; I turn water off when brushing my teeth; I use aluminum reusable water bottles; I even run around the house turning off the lights. But, is that enough? Probably not.

On April 22nd its Earth Day. Earth Day is a day to help spread awareness about the environment and what we humans can do to protect the Earth. This is the Day that I vow to do better…. to do my part to ensure a healthy and sustainable planet for all of us. I am certainly not doing enough. But this, starting today, will change.

Earth has given me and my family so much. And, unfortunately up until now I think I have been taking much of what Earth has provided us for granted. No more…. it stops now.

My Vow to Earth on Earth Day

I love my Earth and Earth has been generous to my family. Earth provides the air we breath and the wonderful land my children play on. It feeds us and keeps on giving. But, without our part will the Earth as we know it be here for our children’s children? The thought makes me shudder. It has to be…. so I am changing my ways. How? Through many of the following Earth Day Activities that I will continue even once Earth Day has long passed.

Earth Day Activities

Plant a Garden

Not only is gardening fun for kids and the entire family, it is also a wonderful way to help the environment. Planting a garden is a terrific way to celebrate Earth Day!! We have already started our new garden earlier this month and we are loving it!!

How Planting a Garden Helps the Environment

Planting a garden is your way of helping limit the amount of fruits and vegetables that are shipped in from far away.

Plant a Tree

This is one of the Earth Day Activities that I’m most excited about taking part in with my family. Planting a Tree in your yard is something that not only will the Earth love, but you will enjoy the Tree every day you look at it. After all, it was a family Earth Day Project planted with love. It doesn’t get much better than that.

How Planting a Tree Helps the Environment

Trees help our environment in quite a few wonderful ways.

  • Trees offer us oxygen
  • Trees provide habitat for birds and other wildlife.
  • Reduce ozone levels in urban areas

Just think, with one tree you plant you will be helping the environment in three ways. And, this is not just on Earth day, but every day.

Composting

Composting is another new activity I will be starting this Earth Day. I have never composted, but from what I understand it is very easy and an amazing way to help our Earth. Composting is taking your kitchen scraps and instead of throwing them out you put them in your garden. It is supposed to help your garden grow beautifully and like I said…. we just started our garden, so this is exactly what we need.

How does Composting Help the Environment

Composting is an all natural alternative to chemical fertilizers. The nutrients in compost support the microorganisms in the soil. Another words, the soil eats it right up and makes it the proper environment for our vegetables and plants to grow at its best.

Purchase Items with Less Packaging

Our landfills are quickly filling up. And, much of it is from the materials that the items we purchase are packaged in. So, many of these items have needless packaging… it is very upsetting.

Malt-O-Meal has bagged the box. They package their delicious cereal in just a bag instead of a bag and a box. What does this mean? It means Malt-O-Meal’s resealable bag results in 75% less consumer waste. And, my kids think they are YUMMY!!!

How does Less Packaging help the Environment

It means less garbage in our landfill which are quickly filling up.

Other Earth Day Projects

Just as important as the above four Earth Day Activities here are some other items I will be enforcing this Earth Day.

  • Putting night lights on a timer - My little ones need night lights, but they don’t need to be on 24/7. Timers will ensure that the night lights are off during daytime hours.
  • Be more aware of what I’m throwing away – There are so many items that can be recycled and I’m positive that I’m throwing things away that I shouldn’t be. I am vowing to be more aware and to read-up on what I should be recycling.
  • Trash can become Treasures with Crafts – I had no idea all the awesome items you can make from things that I normally would throw away. Did you know that you could make secret storage boxes made from recycled books??? How Awesome is that?! There are tons of treasures you could make from recycled crafts.
  • Start using environmentally safe cleaning products - There are tons of environmentally safe cleaning products out there now-a-days. Or, I could even make my very own homemade environmentally safe cleaning products. Either way, what I use will not harm my family or the environment.
  • Being more aware how much bath water I use on the little ones – My little ones need their tubbies, but certainly they can manage on a little less water.
  • Start hanging clothes out to dry…. great to do in this gorgeous Spring weather. - I do at least 2 loads of laundry a day. With just a little act of hanging these clothes out to dry on nice days I could save the environment a great deal of stress. I’m actually looking forward to this one…. I think it could be very relaxing.
  • Start using reusable grocery bags. – This is an easy switch. I see that my grocery store sells these reusable grocery bags. I can simply keep them in my car and grab them every time I shop. Easy-Peasy-Lemon-Squeazy.

This is a hefty list, but I feel my Earth deserves my help. Earth has given me so much and I’m prepared to do my part to give back. The above are my Vows to Earth and I’m going to work hard on each….. not just on Earth Day, but every day. Would you join me?

Top image by aussiegall

Thursday, April 8th, 2010

Malt-O-Meal Blueberry Muffin Tops “makes a meal out of gaming” for PAX East attendees

March 26-28th marked Malt-O-Meal Blueberry Muffin Tops (BBMT) variety debut at the first annual PAX East gaming convention in Boston, MA. For those non-gamers among us, PAX stands for Penny Arcade Expo, a tradition started in 2004 by the makers of the Penny Arcade web comic.

Malt-O-Meal teamed up with famed gaming blog Joystiq.com to serve breakfast to gamers at the PAX East Conference. The Joystiq.com / Blue Berry Muffin Tops Breakfast was born after our friends at Joystiq.com contacted BBMT to express their love for this crunchy, blueberry Malt-O-Meal cereal variety.  BBMT cereal is quite popular “Nerd Chow” (i.e. readily available food with no prep required) among gamers and Joystiq.com enthusiasts. Our friends at Joystiq.com had the brilliant idea of joining forces offline to bring the joy of a Blueberry Muffin Tops breakfast to 600 lucky video gamers and enthusiast attending the conference from all over the world. Disney® also jumped on board to debut the latest release of  their virtual street racing game, Split/Second®. Franchise Design Director, Paul Glancy of Black Rock Studio, UK developed this game and was in attendance at the breakfast to run game demo kiosks and answer attendee questions about the game that will appear on retailer shelves by Fall 2010.

Malt-O-Meal distributed 600 bowls of their Blueberry Muffin Tops variety to eager fans who waited in line for chance to obtain an entrance wrist band, and again for entry into the event hall. While attending the breakfast event, guests were also invited to play Disney game Rock Band 2®, that also made its debut at a previous Joystiq.com event.

For additional information and event coverage please visit the Blueberry Muffin Tops blog at: http://blueberrymuffintops.malt o-meal.com/category/blog/

Thursday, April 1st, 2010

Malt-O-Meal® Social Media Community Aides in Food Donation

Malt-O-Meal Logo white

Malt-O-Meal Company donated over 20 million servings of cereal to people in need through organizations like Second Harvest Heartland ® in 2009.  In an effort to address the growing issue of hunger in America, Malt-O-Meal Co. has positioned its core values around providing quality cereal products at an affordable price, while giving back the communities where they do business.  To keep in line with these family and community-oriented values, Malt-O-Meal has been using both traditional and non-traditional communications to help stimulate an effort to close the growing gap between food donation and those in need of food programs Nationwide.

Corporate food donation programs are widely relied upon by local food shelves and National food distribution centers to meet the needs of the growing numbers of Americans who require supplemental food services. According to a recent study, as the need for food donations continues to rise in the US, the number food donations has decreased in past years. This recent phenomena can be attributed to economic downturn, increased price of food, high unemployment rates and other socioeconomic factors. While many companies make a concentrated internal effort to meet their food donation goals, Malt-O-Meal has also taken their efforts outside company walls and into Social Media channels to make a bigger impact.

Social Media tools like Twitter® and Facebook® are online communication tools used by consumers to share information via a network of online communities comprised of their respective Friends and Followers. These clever tools also enable consumers to engage directly with participating products and brands they use or admire online.  Malt-O-Meal has a growing Social Media community that has helped the Company spread donation messages resulting in 100′s of thousands of cereal donations in 2009 through programs like Million Bowls.

On March 15th, 2010 Malt-O-Meal enlisted the help of well-known bloggers and their respective online communities to chat online about ways to fight hunger in America. Using popular social media platform, Twitter the hosts asked questions meant to discover new ways to help share news about food donation programs, and to gain access to people using Twittter who are interested in making food donations across America. The conversation was lively and the discussion topics revealing. Over 3,000 Twitter messages were generated by participants during this short, hour-long discussion. To put that number in perspective, this Malt-O-Meal discussion was a trending topic on Twitter on point with topics like Haiti and the Winter Olympics during that hour. Malt-O-Meal plans to use the information discovered during this online chat event to help structure future Company food donation programs. You can follow their progress or join in the discussion with Malt-O-Meal online using Social Media.

On Twitter: @MaltOMealCereal

On Facebook: www.facebook.com/MaltOMealFanPage