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2008 annual one-day fundraising event generates a $50,000 contribution to the Greater Twin Cities United Way

Posted by Malt-O-Meal on December 17th 2008 in News, News Archive, United Way

United Way and Malt-O-Meal Event at IDS Center in Minneapolis

The Malt-O-Meal Company hosted its annual Cereal Day For United Way event in the IDS Center’s Crystal Court on October 2nd. 25,000 bags of the company’s popular cereal varieties were sold to the public for $1.00 each.

Proceeds were contributed to the Greater Twin Cities United Way, matched by an equal contribution by the Malt-O-Meal Company of $1.00 for every bag of cereal sold. Since the first event in 2003, Malt-O-Meal has sold over 175,000 bags of cereal, generating contributions of over $180,000 to the Greater Twin Cities United Way. Cereal Day For United Way was promoted in advance to downtown businesses by the Greater Twin Cities United Way.

The event was staffed by Malt-O-Meal employees, including many senior executives, and featured a giant display of cereal bags that measured 60′ wide by 30′ high. Within six hours, the display was sold out. “We look forward to this event every year,” said Chris Neugent, Malt-O-Meal’s CEO, “and we are proud to be part of this enthusiastic downtown community that shows its support for the Greater Twin Cities United Way by participating in Cereal Day For United Way.” The company recorded over 4,300 sales transactions.

This entry was posted on Wednesday, December 17th, 2008 at 2:57 pm and is filed under News, News Archive, United Way. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “2008 annual one-day fundraising event generates a $50,000 contribution to the Greater Twin Cities United Way”

  1. Edward Von Leue Says:
    April 25th, 2009 at 3:18 pm

    Would it be possible to do this event in other cities? (Reno, NV in my case)

  2. MPGodfrey Says:
    May 6th, 2009 at 10:23 am

    Hi Edward!
    This is a United Way fund-raising event that Malt-O-Meal holds in
    Minneapolis, MN, because that is where our corporate offices are located.
    We are evaluating the possibility of running events like this in cities
    where we have additional offices/facilities. We’ll be sure to update our blogs with any new events!
    Thank you for writing!

    MP Godfrey
    Team Malt-O-Meal

  3. Abby Says:
    September 11th, 2009 at 5:51 am

    We look forward to this event every year! Is there a date set for this year?
    Thanks!

  4. MP Godfrey Says:
    September 11th, 2009 at 6:30 am

    Thanks to everyone who has contacted us regarding the United Way cereal sale event in Minneapolis.
    We are gearing up and getting excited to offer another Malt-O-Meal cereal sale to benefit United Way this
    year! On Thursday, October 8, 2009, in the IDS Crystal Court starting at 7:30 a.m., we will have $1.00 bags of cereal for sale until our supply is exhausted. (we limit the number of bags per person for this sale.) Please note that the last two years we exhausted our supply by 12:00 noon, so arrive early! See you there!

    MP Godfrey
    Team Malt-O-Meal

  5. Amanda Says:
    September 19th, 2009 at 11:42 am

    We attended the fundraiser in Tremonton, Utah last year and loved it! Will there be another one this year in Tremonton?
    Thanks!

  6. Team Malt-O-Meal Says:
    September 24th, 2009 at 1:37 pm

    Thanks for inquiring, Amanda.

    Yes! There will be a Malt-O-Meal cereal sale to benefit United Way in Tremonton, Utah on October 24th this year! Enjoy, and thanks again!

    MP Godfrey
    Team Malt-O-Meal

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