Category Archives: News

Bagged cereal is booming at Malt-O-Meal

If Toucan Sam heard what Malt-O-Meal is up to, it would throw him for a loop. It would make the Honey Nut Cheerios bee buzzing mad. The Minneapolis-based company has quietly notched impressive gains in the otherwise lumbering cold cereal … Continue reading

MOM Brands™ Earns Approval from Whole Grains Council

MOM Brands announced today that 85 of its cereals qualify for the Whole Grain Stamp from the Whole Grains Council. The addition of this stamp to relevant MOM Brands cereal packages, website content, and other marketing communications further showcases the … Continue reading

MOM Brands™ Partners With Dan Baker, Ph.D.

In honor of the first annual National Pursuit of Happiness Day, MOM Brands today announced its “12 Layers of Happiness” campaign in partnership with happiness expert Dan Baker. The online campaign features the Malt-O-Meal brand’s best-selling ready-to-eat cereal, Frosted Mini … Continue reading

MOM? Malt-O-Meal Is Going Maternal

“MOM? Malt-O-Meal is Going Maternal: Breakfast Brand Changing It’s Name to Reflect Bigger Portfolio” – Advertising Age

Malt-O-Meal’s John Gappa Named CFO of the Year

Malt-O-Meal® CFO John Gappa has been named CFO of the Year in the large private company category by the Minneapolis/St.Paul Business Journal. Gappa was selected from a group of three finalists to receive the Business Journal award. His accomplishments include … Continue reading

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