Category Archives: News

Brand Name vs. Store Brand: ‘GMA’ Tastes

ABC News’ Becky Worley reports: What groceries do we buy most consistently? In my house it’s bread, milk, and cereal! And I’m not alone- the average American eats 160 bowls of cereal a year and it is a $9 billion … Continue reading

Bagged cereal is booming at Malt-O-Meal

If Toucan Sam heard what Malt-O-Meal is up to, it would throw him for a loop. It would make the Honey Nut Cheerios bee buzzing mad. The Minneapolis-based company has quietly notched impressive gains in the otherwise lumbering cold cereal … Continue reading

MOM Brands™ Earns Approval from Whole Grains Council

MOM Brands announced today that 85 of its cereals qualify for the Whole Grain Stamp from the Whole Grains Council. The addition of this stamp to relevant MOM Brands cereal packages, website content, and other marketing communications further showcases the … Continue reading

MOM Brands™ Partners With Dan Baker, Ph.D.

In honor of the first annual National Pursuit of Happiness Day, MOM Brands today announced its “12 Layers of Happiness” campaign in partnership with happiness expert Dan Baker. The online campaign features the Malt-O-Meal brand’s best-selling ready-to-eat cereal, Frosted Mini … Continue reading

MOM? Malt-O-Meal Is Going Maternal

“MOM? Malt-O-Meal is Going Maternal: Breakfast Brand Changing It’s Name to Reflect Bigger Portfolio” – Advertising Age

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