The Malt-O-Meal® Story
The Malt-O-Meal Company has a long history in Minnesota. In 1919, John Campbell founded the Campbell Cereal Company in Owatonna, MN. His hot cereal product, a blend of toasted malt and wheat farina, was the beginning of what is now the Malt-O-Meal Company.
Initially, Company sales were primarily in Iowa and Minnesota. However, the advent of radio advertising helped expand sales as far as the southwest United States by the late 1920s. In 1927, production was moved from Owatonna to the Ames Mill in Northfield, Minnesota. Corporate offices were moved to Minneapolis in 1936, and in 1953 the Company's name was changed to Malt-O-Meal Company.
The original Malt-O-Meal hot cereal was the main product offered until 1961, when a chocolate-flavored hot cereal was introduced. In 1965, we produced our first ready-to-eat breakfast cereals, Puffed Wheat and Puffed Rice. These two breakfast cereals were packaged in convenient, stay-fresh, economical poly bags instead of the conventional cereal boxes. And, in 1998, Malt-O-Meal introduced TopZip™ resealable packaging in bag cereals. We acquired the Quaker Bagged Cereal business in December 2002.
Today, Malt-O-Meal supplies a full line of branded cereals and private label cereals to the grocery industry. Malt-O-Meal currently produces over twenty-five ready-to-eat breakfast cereals and several varieties of Malt-O-Meal hot wheat cereal. Today, more than 20 million households enjoy Malt-O-Meal cereal.
Malt-O-Meal Mission:
To provide delicious and nutritious cereal products that are preferred by families seeking value.