A Look at What’s Inside Malt-O-Meal’s Sustainability Bag

GreenBiz.com

As a small, discount cereal brand going up against General Mills and Kellogg’s, Malt-O-Meal has cooked efficiency into operations for decades.

“We’ve always been positioned as an innovative cereal company that was going to go to market at more affordable prices,” said Linda Fisher, Malt-O-Meal’s consumer marketing manager. “So when you are focused for years on innovation to reduce costs, conservation and saving resources are key areas.”

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