SOUTHWEST AIRLINES PARTNERS WITH MALT-O-MEAL CEREAL

southwest

Two companies share a common goal to provide their customers with

great quality and great value.

MINNEAPOLIS — March 2, 2010 — Minneapolis based Malt-O-Meal Company, the nation’s largest family owned cereal company, has been invited by Southwest Airlines, the well known low-fare carrier, to help celebrate its first year of service to the Twin Cities.

Malt-O-Meal will hand out samples of its most popular ready-to-eat cereal brands to Southwest Airlines customers at the celebration, to be held Thursday, March 4, from 8 a.m. to 5 p.m. at the Humphrey Terminal.

Southwest began flying into Minneapolis/St. Paul’s Humphrey Terminal on March 8, 2009, and currently offers 13 non-stop flights to Chicago (Midway), Denver and St. Louis with direct or connecting service to 59 cities.

“Southwest Airlines is thrilled to partner with Malt-O-Meal to help celebrate our one-year anniversary serving Minneapolis/St. Paul,” said Southwest Spokesperson Chris Mainz.  “We LUV to do fun things for our Customers, and we’re grateful that Malt-O-Meal is joining in the festivities by giving away free samples to our Customers.”

“As a Minnesota born and bred company, we’re very happy to congratulate Southwest Airlines and to celebrate their one-year anniversary serving the Twin Cities,” said Linda Fisher, Malt-O-Meal’s Manager of Consumer Promotion. “Southwest has earned a reputation for providing travelers with a terrific experience at a great price. They’ve proven that the more expensive alternatives are not necessarily better, and that’s what Malt-O-Meal proves every day in cereal aisles across the country”.

After 38 years of service, Southwest Airlines (NYSE: LUV) continues to differentiate itself from other national carriers— setting high standards for reliability and customer service at a better value. Southwest Airlines is the most productive airline in the sky and offers customers a comfortable traveling experience. Southwest Airlines is the nation’s largest carrier in terms of originating domestic passengers boarded, currently serving 68 cities in 35 states. Based in Dallas, Southwest currently operates more than 3,100 flights a day and has nearly 35,000 employees system wide.

Founded in 1919, Minneapolis-based Malt-O-Meal Company produces 25 branded ready-to-eat cereals, three varieties of Malt-O-Meal Hot Wheat cereal, and a full line of oatmeal products. In addition to the company’s production facilities in Minnesota, Utah, Iowa and North Carolina, Malt-O-Meal operates distribution centers in Minnesota, Missouri, Utah, Tennessee and Pennsylvania. For more information on the company, including where to buy Malt-O-Meal cereals and how to join Cereal Central (an online community featuring tips on how to save money), visit www.maltomeal.com, become a fan at www.facebook.com/MaltOMealCereal or follow us on Twitter @MaltOMealCereal.

MEDIA INQUIRIES PLEASE CONTACT:

Katie Welch-Peterson

612/720-9374

katiep@newsworthycommunications.com

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