There are a lot of reasons why shoppers reach for a bag of Malt-O-Meal brand cereal.
Perhaps the most obvious is that ounce for ounce, Malt-O-Meal brand cereal costs less than its competitors.* Of course there’s also Malt-O-Meal’s guaranteed great taste that places ten of its cereals among the top 50 selling cereals in the U.S.**
But that’s not all. Malt-O-Meal’s resealable bag results in 75% less consumer waste.*** Packaging cereal in bags leaves less to throw away than boxed cereal brands that package their products in bags inside boxes.
Learn more and share what you’re doing to reduce your carbon footprint at www.bagthebox.com.
*Based on net weight comparison of comparable sized packages, average retail price without promotional discounts.
**AC Nielsen, Total U.S. Food + Mass + Wal-Mart SC, Current 52 Weeks Ending 4/11/09
***Based on the net weight of empty consumer packaging per pound of cereal delivered. Even when their box size is smaller, the net weight of their box and empty inner bag is still greater than the net weight of the larger Malt-O-Meal bag when empty.