Malt-O-Meal & TerraCycle, Inc. partner to upcycle
Now There’s Another Reason To Bag The Box
MINNEAPOLIS, MN September 10, 2009 – Minneapolis-based Malt-O-Meal Company, the largest family owned cereal manufacturer in the country, today announced a new partnership with TerraCycle, an upstart up-cycling company that takes packaging materials and turns them into affordable, high quality goods. The partnership will create 1,250 Malt-O-Meal Cereal Bag Brigades in elementary and secondary schools across the country.
Malt-O-Meal Cereal Bag Brigades will function as collection sites for post-use Malt-O-Meal cereal bags and help prevent a significant amount of packaging waste from going into landfills. Individuals or school groups can sign up to sponsor a Brigade, with proceeds to benefit a designated school, school-sponsored club, or school-sponsored special interest group. There is no cost to start a Brigade, and all shipping costs are paid. For every Malt-O-Meal cereal bag collected and upcycled through TerraCycle, the designated school will receive a $.02 donation from TerraCycle.
“Bags create 75% less packaging to dispose of than comparable cereal box packaging that includes both a box and an inside bag*,” said Paul Reppenhagen, Director of Marketing. “Now, for every Malt-O-Meal cereal bag that is collected and returned to TerraCycle, we can reduce that packaging waste to zero.”
Malt-O-Meal makes over 25 varieties of ready-to-eat cereal including some of the country’s most popular cereals. All Malt-O-Meal cereal varieties can be collected and upcycled by Malt-O-Meal Cereal Bag Brigades.
To learn more about Terracycle or to sign up to sponsor a Malt-O-Meal Cereal Bag Brigade, go to http://www.terracycle.net
About the Malt-O-Meal Company
Founded in 1919, Minneapolis-based Malt-O-Meal Company produces over 25 different ready-to-eat cereals, three varieties of Malt-O-Meal Hot Wheat cereal, and a full line of oatmeal products. Malt-O-Meal cereals are enjoyed in over 27 million households nationwide. Ten varieties of ready-to-eat cereal rank among the top 50 best-selling cereals in the country. For more information on the company, including where to buy Malt-O-Meal cereals and how to join Cereal Central (an online community featuring tips on how to save money), visit www.maltomeal.com, friend us at www.facebook.com/maltomeal or follow us on Twitter @maltomeal.
Content to come from TerraCycle
*Based on the net weight of empty consumer packaging per pound of cereal delivered. Even when their box is smaller, the net weight of the box and empty bag is still greater than the net weight of the larger Malt-O-Meal bag when empty.